Some people chase girls, others drown th
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emselves in their beer mugs, and then there are those who get turned on by the sound of their motorcycle engines... The wind in their hair, a leather jacket on their back, riding their Harley into the sunset without a care in the world... It’s the kind of romance that’s made many a man feel literally on top of the world, as he and his baby conquered the winding roads of hills and mountains. And just like every man gets a kick out of showing off whatever he has on his arm (whether it is a tattoo or a ‘Tanya’), these bikers converge to share and bolster their common passion giving shape to many motorcycle clubs and well even the 1%’ers. From China to California, these ‘easy riders’ rule the roads and in the coming month, there’s plenty of action in store! Lending a competitive edge to this hobby, have been the numerous rallies to which these bikers are pulled like bees to a flower.
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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006