"Go Fida"!!

Speaking about the punch line, Mohan says, “Go Fida, the phrase honestly didn’t come from me, it came from a junior who barged into my cabin and said he liked the word Fida!” Here’s what is interesting; initially Ford wasn’t too happy with the word Fida as they were under the impression that not too many people would comprehend it. The perseverance and convincing power of JWT’s teams in Delhi and Mumbai worked its charm though, and with the addition of the word ‘Go’, the brand’s campaign caught wings.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Ms. Kinetic Energy

She’s young, enterprising and vivacious! Sulajja Firodia Motwani is the 35-year old Managing Director of Kinetic Motor Company. When she completed her MBA from Carnegie Mellon University, US, Kinetic had a somewhatuntenable product portfolio of the Luna and a gearless scooter. But, ever since Sulajja took over the reins, the company has transformed into a dynamic producer of stylish two wheelers. “I feel I am a participative leader. I like to listen a lot and want to work with the team as part of it,” says the dynamic lady.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

TIME TO SQUARE THE CIRCLE

EXPANSION OF OPERATIONS IN THE RIGHT CIRCLES SHOULD BE ADOPTED…

Until recently, this was an idea languishing in the midst of ownership tussles. However, post April 2006 buyout of Tata’s 48.14% stake by the Birlas, Idea Cellular seems hell bent upon challenging the cliché ‘a stitch in time saves nine’. But the question is whether the Rs.25 billion expansion (publicised by the company on July 30) would change its status quo. According to Vikram Mehmi, CEO, Idea Cellular, “We have a three pronged strategy that will focus on improving coverage, service delivery and distribution.” Idea has applied for a license to initiate GSM operations in 12 more circles, taking their count of circles to 20.

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Commodity Markets Were Meant To Free Farmers From Middlemen

Commodity markets were permitted by the government to free farmers from the clutches of local traders, who used to form a cartel and buy the farmer’s produce at prices much lesser than market prices. The online version of commodity trading was intended to ensure that such “bonded” farmers could sell their produce online to millions of prospective traders across the world in an internet based commodity exchange for price discovery of their produce. And if they felt that they were still not getting the right price, they could sell it in futures market – at an agreed price they felt could be fetched after a few months when the demand for their produce could go up, increasing the market prices of the commodity. The exchange also provided a platform to foreign traders to buy Indian goods for their own markets. But hardly any farmer trades his produce on the exchange.

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Source:- IIPM-Business and Economy,

Initiative:- Prof. Arindam Chaudhuri