Monday, October 26, 2009

Water trouble - The damned reality of large dams

Dams were once described by Jawaharlal Nehru as ‘New temples of a resurgent India’. In October 1963, at the ceremony to mark the dedication of the Bhakra–Nangal project to the nation, he had said: “This dam has been built with the unrelenting toil of man for the benefit of mankind and, therefore, is worthy of worship.” However, there are many who are now questioning the Nehruvian model of development. The Narmada Bachao Andolan says the Narmada project will displace more than 200,000 people apart from damaging the fragile ecology of the region. In 1947, India had 300 large dams. By the year 2000, the number rose to over 4000, more than half of them built between 1971 and 1989. India is today ranked third in the world in dam building, after US and China. But can we do without that distinction?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Grand Trunk Road - 1,600-Mile stretch of history

“Look! Brahmins and chumars, bankers and tinkers, barbers and bunnias, pilgrims and potters - all the world going and coming. It is to me as a river from which I am withdrawn like a log after a flood.” This is how Rudyard Kipling described the Grand Trunk Road, which is the very heartline of the Indian subcontinent. No other road can match the history, culture and spirit of this road that links Kolkata to Kabul in a 1,600-mile stretch. The foundation of the road was laid in the Mauryan period, In the 16th century, it was rebuilt afresh by Emperor Sher Shah Suri. The Sadak-e-Azam, as it was then known, is universally recognised as the precursor of GT Road. The road bears testimony to the famed unity in diversity of India. Moti Mahal on Great Queen Street, London, celebrates a special GT Road gourmet fare that includes Qabali Seviyan, Barra Peshawari, Aloo Sialkoti, Lucknow Makhmali Seekh and much more!
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, October 22, 2009

Sadhu - The quest of salvation

Sadhus, great renouncers attired in ochre-coloured robes, represent an aspect of India that is ageless. These ascetics and itinerant monks roam the cities, towns, and ghats of India in search of salvation. They have done so for centuries. Their bodies and foreheads are often smeared with ash and vermilion. They survive primarily on alms though many are attached to akhadas located in various holy places like Banaras and Haridwar. Usually, they are masters of yoga and can perform some tricks.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 21, 2009

Sabarimalai - Blessing all beyond barriers

Some historians say the temple (Sabarimalai) represents the idol of Buddha, most of them believe it represents the union of Shiva and Vishnu. More than 4.5 crore pilgrims flock to this hill shrine for 60 days every year. “Sabarimalai temple of Lord Ayyappa, Kerala, is the most famous Hindu pilgrim centre in south India and is the second largest pilgrim gathering centre in the world after Mecca,’’ says a senior journalist Babu Krishnakala. The temple is at least 4000 to 4500 years old.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 14, 2009

Udupi Hotels - Eatopian marvel

The culture of Udupi Hotels was first started by Shivalli Madhwa Brahmins of coastal Karnataka. Udupi hotels are famous for their idli, vada and dosa. Udupi hotels were once confined to Bangalore and Mumbai. Now we see them even in Varanasi, Rishikesh and Manali. They are everywhere. Udupi hotels have now transformed themselves to keep pace with the fast food era. In Bangalore, ‘Darshini’a a new avatar of the Udupi joint, opened its doors.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, October 13, 2009

Pehle aap - Deference Point

“Pehle aap was a whole culture that accorded respect to those who were higher in terms of age or position. When fathers and sons would walk together, the sons would generally follow. You would never get on to a rickshaw or board a car first. People used to respect others and it was an inseparable part of human etiquette. Of course, this became a great source of amusement for Hindi cinema. At homes, you were never to taste any morsel of food before first feeding the guest but in the case of high rankers, the food would first be tasted to ensure that it was not poisoned."
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, October 12, 2009

Street food - From panipuri to jhalmuri, Grab a bite on the go

Street food constitutes a veritable industry in the Indian subcontinent. From makeshift roadside kiosks and pushcarts, hawkers sell everything from idli-dosa and chhole-kulche to aloo-tikki, kathi rolls and jhalmuri, not to mention an indigenous variety of chowmien that smells more of Chandni Chowk than China. They mushroom at any spot in a city that promises brisk business: outside colleges and offices, around fair grounds and in the heart of busy markets. The variety of cuisine is as remarkable as the quality on offer. Street food vendors are among India's most enterprising businessmen - they rustle up anything the sells, alter their inventory whenever necessary and are quick on their feet, moving from one place to another in search of greener pastures. And there is nobody to beat the ubiquitous panipuri wallah. Variously called phuchka, gupchup and gol-gappa, this delicious concoction is probably the hottest selling of the lot. It's a gastronome's delight, but a strong digestive system is an absolute must.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, October 01, 2009

WHISPER

For a brand to maintain its position, it has to remain relevant
Whisper has whispered itself into the hearts and minds of Indian women, ever since it was introduced into Indian market by Procter & Gamble in 1989. The brand promised freedom to women and gave them wings to fly... it continues to do that even today. Whisper has been able to rule the charts as far as sanitary napkins are concerned only because from day one it has latched onto progressive communication. From the time the first ad hit TV screens, the entire level of communication in this product category underwent a sea change. Competitors Carefree and Stayfree tried to recapture market share with similar advertising communications, but the damage had been done. Even its logo talks about the liberated soul that modern women across age groups can identify with. Although once it was seen as an expensive brand, that is no longer a problem for Whisper. Now, it even wants to venture into the semi-urban and rural market, through its range of Whisper Choice brands, which is being promoted keeping in mind that target segment. K.V. Sridhar, Creative Head, Leo-Burnett, told 4Ps B&M: “The latest commercial of Whisper also encourages women to stand up for their rights. It is a great insight of what women go through and has been put across in a contemporary manner.” Here’s a dynamic brand that has moved with the times to give each woman what she wants...

Source : IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

PANTALOON

The journey since 1997... attiring the nation and embellishing the brand all the way...
What started with a small retail store in Kolkata in 1997 is today a 140 stores strong retail behemoth that’s gathering more visibility every passing day. Pantaloon has now further diversified its business by entering into affordable branding with Big Bazaar, Food Bazaar and Collection 1. The basic branding strategy of Pantaloon revolves around the principle of a ‘fresher buying experience.’ While international singular brand stores made a beeline for India; Pantaloon took the multi branding strategy instead. The retail major aspires to offer the consumer a multi-brand buying experience. Bina Mirchandani, Head, Category Management, Pantaloon Retail India Limited, revealed to 4Ps B&M: “We introduced branded fashion and it was a departmental store, which addressed all housing related needs. Then, consumers could have hardly thought of such stores that offers all quality products under one roof.” Though Pantaloon was one of the first players to enter organized retail in India, big-bucks competition is fast catching up and Brand Pantaloon may be jeopardized because of relative anonymity outside metros.

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
Delhi/ NCR B- Schools get better
IIPM fights meltdown