IIPM NEW-DELHI

Tuesday, February 26, 2008

Knipschildt’s Madeleine, 106,301 INR (a pound)

DesirÉE
If the festival of lights was a prayer to Goddess Lakshmi foran obscenely large amount of money, here are ways to burn it all away… (of course only if, ahem, the Goddess was kind to you :-)

Knipschildt’s Madeleine, 106,301 INR (a pound)
Not many would believe that this humble look

ing ganache, is perhaps the costliest chocolate that man has ever made or tasted. Created by Fritz Knipschildt, every piece is made out of the freshest natural ingredient right from French Valrhona Chocolate, Vanilla pods and pure Italian Truffle Oil. With a French Perigold Truffle rolled inside it and the whole dusted with cocoa powder, each ganache is whipped and folded by hand for as long as possible to make the silkiest blend and in a refrigerated room – so you know that the price tag is not only about its constituents.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, February 25, 2008

FEAT OF CLAY

A once glorious art form tethers on the path of oblivion
Sachin Pal coughs as he talks, “I was nine th

en. While playing in these narrow lanes of Kumartuli, my eyes fell upon an aged potter. With a whimsical style, he was shaping Maa Durga, as if a musician was playing his instrument. I was startled to see his eyes. They were looking more beautiful than those of Maa Durga. I went to him, touched his arms and said, ‘Kaka, amay thakur gada sekhabe? (Uncle, will you teach me how to make idols?)’ He smiled and perhaps his smile told me, for years to come, this will be my life!” Pal cannot really remember whether he is 60 or 65 now. His black, thin, naked body has only a gamcha wrapped around the waist, his face marked with week long stubble as he sits on the mud floor, two arms resting on the knees, fingers full of mud, and a half finished beedi sprouting from the left corner of the lips, talking to himself, “This profession enabled me to support a family of eight members. Now two of my three daughters are married, one still remains. Yet, these days, it’s so tough to handle! My son says, this is a ‘worthless’ job. He sells lottery tickets! This generation doesn’t understand it at all….”

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Friday, February 22, 2008

The next time US markets crash, chill!

Definitely, today’s Asia has outgrown the Asia of late nineties for the better
Today, we live in a world so intertwined that a financial contagion h[;as an ast

ounding probability of making it to the farthest and most alienated places of Earth. Did anybody say out has been a crisis of sorts; and how far have the Asian giants been exposed is a question worth pondering over, considering the increased role of Asia in the global financial system. Well, there’s no doubt that the aftershocks of US sub-prime have traversed far enough and hit the Asian shores, which is quite palpable from the widening bond spreads shown in the charts. But one has to consider the following. The external debt of Asian economies has reduced significantly – placing them strongly against hasty capital outflows and currency depreciation. External debt as a percentage of GDP for emerging East Asia and other Emerging Asia has fallen by almost 10% & 5% (approx), respectively. Again, if one takes into consideration the government balances, one would find that fiscal prudence has been noteworthy.

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Wednesday, February 20, 2008

And caution bit the dust...

Retailers could even go beyond their means to gain a large share of your wallet this season
At the turn of the century, few would have even imagined this tsunam

i hitting Indian shores. But with the likes of Reliance Industries and a plethora of others blazing the track with gargantuan expansion plans, the excitement building up in this sector is truly unparalleled, as the scope for growth is tremendous. Comments Raghu Pillai, Chief Executive & President, Reliance Retail, to B&E, “The retail sector is growing faster than India’s GDP growth rate at around 11%. Organised retail will be around $60 billion in the next five to ten years, which will still be only about 15-20% of the total retail space in the country.” The competition is highly intense on two fronts. In the first phase, the hunt is primarily for quality real estate. And while that battle rages on, the players are simultaneously also keen to ensure that they achieve those elusive sales per square foot figures and stay put on the winning side

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Friday, February 15, 2008

Sales & Marketing

Watch majors are in the race too. If

Seiko Watches is sounding the battle cry with a range of 100 new watches under three lines; Timex has ‘small town’ plans for the season. Salil Sadanandan, Senior VP – Sales & Marketing, Timex told B&E, “Festival marketing is flat in metros, so our focus will be on tier-I & tier- II cities. We will have new launches and 40% discount scheme for the upcoming festive season. Also we will be opening 5 new showrooms, of which two will be in Kolkata.” To garner a bigger share of the pie, greeting cards makers such as Archies Gallery, Expressions and Hallmark are in the process of chartering their individual plans. The big daddy of the segment, Archies promises to do it differently this season, even as the retailer is all set to launch a high-end range gift items targeted at the fiercely growing corporate gifting market. Called Gift Works, the company hopes to create a monopoly in the segment. But Archies may have a tough time, as the segment remains largely dominated by myriad unorganised players. Be it the hand picking bulk gift s for your prized clients; or handing out tangible symbols of love to your near and dear, the season for gifting is definitely here and cajoled by the vast potential, marketers are taking very trick out of their magic bag. You only have to visit your nearest mall to witness this fierce battle for consumer mind space raging amidst the festive decorations and gaiety surrounding the market place!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative