Losses? Call it pro-society

Arun Sarin would live with the legacy of being the biggest loss-creator in corporate history Handling the reins of the world’s biggest mobile company is an honour, but when that company records the biggest loss in European corporate history, not many would like their name associated with that company. Arun Sarin, Vodafone CEO, had a tough time last month doing the balancing act when Vodafone announced a $47.9 billion loss. And even as we write, the investors of Vodafone are busy assessing the one time blue-eyed boy of the company who was transported from across the Atlantic to save the company from the brink of disaster. Sarin’s management style has pitted him against Chairman Lord MacLaurin, as well as former CEO Christopher Gent, in an internecine imbroglio.

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Source:- IIPM-Editorial, Editor:- Prof. Arindam Chaudhuri - 2006

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BBC have Enough Clout to Enable...

But, does BBC have enough clout to enable it to beat CNN on its home turf? Says Seema Kotecha, Marketing Head, BBC World, “Research shows that Americans are increasingly interested in international news, yet, most of the US news networks are spending less airtime on (coverage of) international stories. We hope to fill this gap in the US market.” Interestingly, a particular positioning strategy that BBC could well exploit to its maximum benefit, is an area that major news broadcasters have regularly ignored. Though there are 65 mili belion cable subscribers (where Fox & CNN cumulatively hold around 80% ‘viewership’; Nielsen Media Research), BBC should realise that there are 45 million households with televisions that do not have cable connections. For BBC to achieve a dramatic jump start lead, focusing on this segment could well be extremely profi table. And of course, with a whopping annual subsidy of $5.4 billion that it receives from the UK government, BBC can do much more than that.

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Source:- IIPM-Editorial, Editor:- Prof. Arindam Chaudhuri - 2006

Can Paradise Be Regained?

Research and publication, IIPM-Knowledge Centre

Create the position, if necessaryMany companies have phased out the COO position, parceling out corporate responsibilities to the CFO and operating responsibilities to division heads. To meet the demands of Sarbanes-Oxley (a corporate governance requirement in United States) for greater accountability, they have also shortened the CEO’s line of direct responsibility by eliminating the COO slot. In those organizations, when a CEO intends to retire and there is neither a current COO nor a potential successor inside the company, the board can create an interim COO role and fill it with an outsider who could eventually assume the top job.


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Source:- IIPM-Editorial, Editor:- Prof. Arindam Chaudhuri - 2006

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Armstrong Concentrated on... (IIPM-Publications)

But as the repercussions of such recuperation became all too apparent, as intensive doses of the platinum-based Cisplatin administered ravaged his skin from the inside and by the fourth round wreaked havoc on his musculature too. How much savagery could the human body endure? Far from being sapped by his grueling ordeal, Armstrong concentrated on making a rousing return to competitive action.

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Source:- IIPM-Editorial, Editor:- Prof. Arindam Chaudhuri - 2006

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Alter egos...

Retrospecting as we are on all things past, let us spend a little time on the artistic creations through the centuries, which have become timeless symbols of human excellence, irrespective of their periods. So, here we are taking a look at a handful of those and trying to draw parallels between our classic symbols of art and immortal, flesh–and–blood symbols of popular culture.

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Source IIPM-Editorial, Editor:- Arindam Chaudhuri- 2006

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